Portfolio demonstration
Five-email abandoned-cart system
A behavior-informed recovery sequence with exclusions, timing, objection handling and testing logic.
AbandonmentSegmentationCopy
↗Transparent skill evidence
Lifecycle portfolio projects
Self-directed projects that demonstrate strategy, automation logic, segmentation, copy, testing and measurement. They are not represented as client results.
Inspectable work
Open the project. Follow the thinking.
Each piece shows the customer problem, journey logic, segmentation approach, message objectives, testing ideas and measurement limits.
Lifecycle blueprint
Pet supplement replenishment flow
A seven-message path from first purchase to replenishment, subscription and win-back.
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Welcome system
Premium pet-wellness welcome flow
A five-email journey from subscriber promise to confident first purchase.
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Illustrative review
Public retention review sample
A transparent sample of what can be assessed from a storefront without private account access—and what cannot.
Audit integrityCustomer journeyPrioritization
↗Downloadable proof
Take the work with you.
The portfolio PDFs are designed for hiring managers, agencies and brand teams who want to review the thinking away from the website.
Ready to discuss the work?
Bring a real customer journey.
Start with a complimentary public review or discuss a role, project or agency partnership directly.