01
Post-purchase education
Help the customer use the product consistently and understand what to expect.
Self-directed portfolio
Pet supplement replenishment flow
A lifecycle blueprint for education, expected run-out, subscription and win-back.
This is a self-directed portfolio blueprint based on a hypothetical 30-day product. It contains no client-result claims.
What the project demonstrates
02
Replenishment timing
Start the reorder journey before the product is expected to run out.
03
Subscription path
Present convenience and continuity without forcing a discount-led decision.
04
Win-back
Reconnect to the customer's original goal when the expected reorder window has passed.
Evidence of skill
Inspect the strategy, logic and customer journey.
The portfolio PDF includes flow maps, message objectives, segmentation, exclusions, sample copy, testing ideas and metrics. The evidence is the work itself—not invented dashboard screenshots.
Open the full document