Five-email abandoned-cart system

A structured recovery journey for a hypothetical Shopify pet brand.

This is a self-directed portfolio demonstration. It does not contain a client testimonial or verified revenue result.

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What the project demonstrates

Entry and exclusions

Trigger after checkout intent while excluding purchasers, cancelled orders and inappropriate audiences.

Message architecture

Move from reminder to reassurance, objections, product value and a final decision prompt.

Segmentation

Differentiate new customers, returning customers, high-intent visitors and discount-sensitive behavior.

Testing

Test timing, message angle, offer use and calls to action rather than changing everything at once.

Evidence of skill

Inspect the strategy, logic and customer journey.

The portfolio PDF includes flow maps, message objectives, segmentation, exclusions, sample copy, testing ideas and metrics. The evidence is the work itself—not invented dashboard screenshots.

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