Pet purchases are emotional, practical and deeply personal.
A pet owner can evaluate safety, fit, trust, routine and responsibility at the same time. Strong lifecycle messaging respects that complexity.
About Nimrod
Lifecycle thinking for the journey after the click.
I combine marketing strategy, customer-journey design, email automation and direct insight into the language pet owners use.
NairobiAvailable worldwide
My positioning
I help brands keep more of the customer value they already worked to acquire.
The work begins when someone shows intent—subscribes, browses, starts checkout, purchases or reaches an expected replenishment window.
I focus on lifecycle strategy, automation logic, segmentation, mobile-first copy, quality assurance, deliverability and transparent measurement. I do not treat every problem as “send more emails.”
“The goal is not to make the automation look busy. It is to help the right customer receive the right next message for a clear reason.”— Working principle
The pet-market connection
Eight dogs make customer language difficult to ignore.
I own eight dogs and run a dog-focused content platform. That keeps me close to the everyday language of pet ownership: safety, trust, routine, anxiety, health, identity, convenience and care.
That experience does not replace customer research or performance data. It improves the questions I ask and the assumptions I challenge.
BC
Bachelor of Commerce, MarketingKabarak University
M
Meta Certified Digital Marketing AssociateCompleted credential
GA
Google Analytics Individual QualificationCompleted credential
K
Klaviyo-focused lifecycle portfolioStrategy, automation, copy and measurement
Core capability
What I bring to the work.
A connected skill set for the customer journey from first intent to repeat purchase.
Lifecycle strategy
Customer-stage objectives, prioritization and journey architecture.
Automation logic
Triggers, filters, splits, exclusions, exits and message sequencing.
Segmentation
Behavior and customer-history groups that improve relevance.
Mobile-first copy
Clear, trust-building messages designed for small screens and fast decisions.
Quality assurance
Logic, links, rendering, tracking and customer-experience checks.
Deliverability basics
Authentication, list health, sending behavior and lifecycle hygiene.
Measurement discipline
Metrics, observation windows, attribution limits and optimization decisions.
Documentation
Clear handoff notes, rationale and implementation-ready thinking for remote teams.
How I work
Clear thinking before complex execution.
The process is designed to make decisions visible, implementation easier and measurement more honest.
01
Diagnose
Clarify the business goal, customer stage, account reality and evidence available.
02
Map
Define triggers, segments, conditions, exits and the job of every message.
03
Build
Create automation logic, mobile-first copy, design direction and quality assurance.
04
Measure
Agree on metrics, observation periods, attribution limits and the next optimization decision.
Remote collaboration
Based in Nairobi. Built for international work.
Nairobi (UTC+3) · Available for remote collaboration worldwide. Clear documentation and async-friendly communication make the work easier across time zones.
UTC+3Nairobi time zone
RemoteWorldwide availability
EnglishClear written communication
EvidenceTransparent work standards
See the work
Evaluate the thinking before starting a conversation.
Open the lifecycle portfolio, watch the videos and review the evidence standards.