Nairobi, Kenya • Remote worldwide Email Nimrod

Second-purchase economics

Turn order one into a reason for order two.

Repeat Foundry is Nimrod Ogachi’s founder-led lifecycle retention practice for DTC ecommerce teams. The work connects customer experience, Klaviyo, email/SMS and CRM to the first repeat-purchase milestone.

What gets examined

The system between the purchases.

Second-purchase performance is rarely “just email.” It reflects product expectations, onboarding, time-to-value, replenishment timing, segmentation, offer logic and the quality of post-purchase communication.

Repeat Foundry surfaces the clearest constraints, then scopes work around what can actually be observed and changed.

Ways to work together

Diagnostic. Pilot. Sprint.

Choose the smallest useful engagement. A defined implementation need can go directly to a Pilot or Sprint after fit and scope are confirmed.

01 · Optional · Free

Public-page fit conversation

Discuss your store, product and retention question using public information. This optional conversation helps confirm fit and scope; it does not include the paid Diagnostic or a private account audit.

Discuss fit →
02 · USD 750 · One store

48-Hour Second-Purchase Diagnostic

A one-store lifecycle scorecard across ten dimensions, three evidence-ranked findings and a 30-day action plan. Unverified gaps remain hypotheses. The 48-hour clock starts after fit, scope, required inputs, agreed read-only or redacted access, full payment and a start time are confirmed.

Request the paid diagnostic →
03 · USD 1,000 · Bounded scope

Pilot

A bounded implementation around one agreed priority. Scope, delivery requirements and measurement are confirmed before commitment. A defined implementation need can go straight to a Pilot after fit and scope are confirmed.

04 · USD 3,000 · 30 days

30-Day Sprint

A focused engagement to map, write, build or improve an agreed priority retention journey, with QA and handoff. You can start directly after fit and scope are confirmed; the paid Diagnostic is optional.

Discuss the scope →

Nairobi → worldwide

Bring a real second-purchase question.

Share the store, category and current challenge. No inflated promises—just a clear response about fit and the right starting point.