Transcript
A replenishment flow for a hypothetical 30-day pet supplement.
A reorder reminder sent after the product runs out is already late.
Days one to five: support correct use and set realistic expectations.
Days twenty-one to thirty-one: prepare for run-out and simplify reorder or subscription.
Days forty-five to sixty: reconnect to the original goal and learn why the customer lapsed.
Exclude customers who reordered, separate subscribers and adjust timing for quantity.
Measure repeat purchase, time to reorder and negative signals.
Education before urgency. This is a self-directed portfolio blueprint.