Transcript
A better abandoned-cart flow for pet e-commerce.
Five reminders are not a five-email strategy. The customer may have a real buying question.
Email one restores context while intent is fresh.
Email two reduces the largest product-specific risk.
Emails three and four reinforce product fit and add proof that can be checked.
Email five closes the path clearly and uses an offer only when justified.
Exit after purchase, segment by customer stage and test one decision at a time.
View the full transparent portfolio project.