01
Signup experience
Review placement, promise, form friction and the visible first-step expectation.
Self-directed portfolio
Public retention review sample
A clear example of what can and cannot be assessed without Klaviyo access.
This is an illustrative sample review for a hypothetical brand. It is not a completed audit for a real store.
What the project demonstrates
02
Checkout recovery
Assess public cues and test whether an opted-in abandonment journey is visible.
03
Post-purchase
Review confirmation, education, reassurance and visible next-purchase support.
04
Account boundaries
Do not claim to inspect private triggers, filters, attribution or deliverability settings.
Evidence of skill
Inspect the strategy, logic and customer journey.
The portfolio PDF includes flow maps, message objectives, segmentation, exclusions, sample copy, testing ideas and metrics. The evidence is the work itself—not invented dashboard screenshots.
Open the full document